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Tag Archives: beautysalon

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Post-Covid – 2021 Trends in the beauty industry

Vital PlusBy Sophie O'SullivanDecember 11, 2020Leave a comment

We had the pleasure of hosting Tamara Reid, owner and founder, of Beaute Industrie last month, who gave an insightful presentation on where the beauty industry is going post-covid. She covered the topics of technology and services, operations and skill set as we move in to 2021. Beaute Industrie exists as an online support community…

Epigenetics In Beauty Therapy

Vital PlusBy Sophie O'SullivanSeptember 14, 2020Leave a comment

Are the genes you are born with, your destiny? Why is it that one genetically identical twin can be healthy and age gracefully while the other has multiple health issues and ages prematurely? Since DNA’s discovery in 1953, science has gradually begun to question the belief that DNA defines everything about who we are, how…

The Skin Microbiome in Beauty Therapy: The latest trends you need to know

Vital PlusBy Sophie O'SullivanAugust 18, 2020Leave a comment

As a beauty professional, you strive each day to provide your clients with the most nurturing, effective skincare treatments. You know your products inside out, and you know your craft better than anyone. So, why is it that sometimes a treatment you bestow one client, with visibly the same symptoms, has astounding results but on…

The Skin Barrier: understanding it for great results

Vital PlusBy Sophie O'SullivanJuly 14, 2020Leave a comment

The skin – it’s the largest organ of the human body and as beauty experts, you know just how complex and fascinating it actually is! Composed of 2 main layers, the epidermis and the dermis, the skin forms a protective barrier between the body and the external world. Keeping the skin healthy is not just…

Menopause and The Skin

Vital PlusBy Sophie O'SullivanJune 12, 2020Leave a comment

A woman’s life is never dull and as the middle years begin, so too does a rite of passage that can bring with it a whole host of undesirable symptoms! Yet with knowledge comes power and the journey of menopause can be a time of life in which we can grab the reigns and charge…

Should a Therapist Make a Follow-up Call After a Facial?

Vital PlusBy Frank SellamMarch 12, 2020Leave a comment

After any facial or body treatment or even just after the sale of a product, following-up will make all the difference in the world. Yes, just following-up is all you need to do, to make a stupendous and unbelievable difference to your beauty salon. If you’re not following-up, then you’re missing out on a significant…

The skincare benefits of fermentation

Vital PlusBy Sophie O'SullivanFebruary 17, 2020Leave a comment

Would you like some Kombucha with your Kimchi and Sauerkraut? Fermented foods and beverages are a powerhouse of good bacteria that work well with our body needs and have become essential in our diet to reach optimal health. When it comes to the gut, eating fermented foods regularly can impact our health from the inside…

4 Tips to Turn Your Salon Staff into a Powerful Sales Force

Vital PlusBy Frank SellamJanuary 13, 2020Leave a comment

I was having a chat with other beauty salon owners after a webinar and I raised the issue of turning your employees into business advocates and a salesforce. All the other owners agreed: “skilled, dedicated staff is key to successful business operation in this particular industry”. However, none of them took the idea to the…

5 Must-Do Strategies to Market Your Salon this Christmas

Vital PlusBy Sophie O'SullivanSeptember 30, 2019Leave a comment

It’s that time of year again – and yes, it is time to start your festive planning! This is prime time for your salon, and we have 5 important yet simple tips to set yourself up for a very successful and very merry Christmas! 1. Retail & Treatment Sales Your salon will be packed during…

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