We empower long-term skin health and salon success

Holistic skincare

Choose from our carefully selected skincare brands, and activate the skin’s natural potential for health and vitality.

Big hearts

Your heart is in your business. We are here to help. There will always be a real person on the line to connect with.

Smarter salons

Keep learning. Keep growing. Be inspired by our extensive and flexible training options, and build a better business.

Team spirit

Join a thriving community of like-minded beauty professionals focused on wellbeing, learning and success.

Family owned and run for over 30 years

Vital Plus was founded in 1989 by French beauty therapist Jacqueline Gaubicher. She believes that every woman deserves to feel beautiful. That’s why she devoted her career to championing holistic products, improved nutrition and in-depth education for beauty therapists.

These ideas remain at the heart of everything we do at Vital Plus. Jacqueline’s son Frank and his wife Elena continue to evolve and expand Jacqueline’s radical vision. Today Vital Plus is Australia’s leading distributor of exclusively holistic skincare.

With experience comes wisdom. Vital Plus is proud of our longevity and contribution to skincare in Australia. But we won’t stop there. We are committed to pushing our limits, learning and growing. Grow with us! We are nothing without our inspired and driven clients. We’re here for you today, and we will continue to be here for you tomorrow. We’d love you to become part of our family.


Start or grow your beauty business

Are you ready to create the beauty business of your dreams? Let us smooth your pathway to success.

Whether you’re a start-up or inspired to take your business to the next level, we’re here to help. With no-minimum opening order and no-minimum monthly spend, we make it easy to work with the best holistic skincare in Australia.

We are proud to support salons, big and small. Your shopfront salon or home-based business deserves to thrive. To ensure the results your clients will love, we offer customised training on all product lines.

Vital Plus rewards your hard work. Our popular salon rebate bonus and staff incentive program make your success even sweeter. It’s never been simpler to start or grow!

No minimum

Zero opening order and no monthly spend.


Shopfront salons and home-based businesses.


Salon rebate bonus and staff incentive program.


Customised in-salon product training.

Exclusive features

Make it personal


Relationships built to last

It’s our job to help you succeed now and in the long-term. Your beauty business requires more than cutting-edge products to thrive. It needs healthy relationships.

Vital Plus understands how to help your business grow. We approach our relationships with respect, trust and warm communication. It’s how we’ve retained happy clients, with exceptional salons, for over 20 years.

We support you with marketing materials, in-depth training, and monthly masterclasses. Plus we’re only a phone call away. If you ever have a problem or question a real person will be there to give you the support you need.

Don’t just take our word for it

Meet the team


Frank Sellam

CEO & Managing Director


Lena Sellam

Supply & Distribution Manager


Danielle Mason

Technical Educator


Jemima Richards

Technical Educator


Lidia Sorokina

Nimue Brand Manager